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Valvoline has once again reinforced its reputation as an industry leader, with Restore & Protect motor oil being named the 2025 Product of the Year USA Award winner in the car care category. This prestigious award, determined by a national study of 40,000 American shoppers and conducted by consumer research firm Kantar, highlights the innovation and performance that Restore & Protect brings to vehicle owners.
A Breakthrough in Engine Care
Launched in January 2024, Valvoline Restore & Protect is the first-ever motor oil designed to restore an engine’s performance to like-new condition. This revolutionary product challenges traditional perspectives on motor oil’s role, setting a new industry benchmark for performance and longevity.
Consumer-Driven Excellence
The Product of the Year award is the largest consumer-voted recognition program that honors product innovation. Winning this award is a testament to the trust and satisfaction of vehicle owners nationwide who have experienced Restore & Protect’s superior benefits firsthand.
A Commitment to Innovation
“As we constantly strive to deliver exceptional products to our customers, we are honored to be chosen by consumers as a 2025 Product of the Year award winner,” said Greg Barntsen, Valvoline Global Operations General Manager – Americas. “Restore & Protect is at the forefront of value-added innovation in our industry. It’s a reflection of Valvoline Global’s dedication to developing solutions that address today’s automotive challenges.”
Why Restore & Protect Stands Out
- Engine Restoration: Helps restore engine performance to near-new conditions.
- Advanced Protection: Shields critical engine components from wear and tear.
- Industry-Changing Formula: Reinvents the role of motor oil in long-term engine health.
The Future of Automotive Lubrication
Valvoline’s recognition as a 2025 Product of the Year winner underscores its relentless drive for innovation. With Restore & Protect, the company is redefining engine performance and longevity, ensuring that vehicles continue to run at peak efficiency.
